Join a dynamic, fast-growing brand that reinvents the seafood experience. The seafood boil served in a bag, eaten with your hands, in a vibrant and festive atmosphere.
01 — The concept
At WOWCRAB we serve seafood boils in an immersive, colourful setting. Lobster, crab, langoustines, prawns, crawfish, mussels, clams, scallops and squid are marinated, boiled and served straight in the bag: gloves on, bib tied, and let the sharing begin. A playful, convivial and highly instagrammable experience.
A hands-on meal that turns every table into a shared moment. Guests live the experience as much as they taste it.
A dynamic menu based on the best catches of the day. Seafood selected from around the world.
Bright colours, spectacular plating: a concept built for Instagram and TikTok, where the brand already shines.
02 — Why WOWCRAB
WOWCRAB combines a desirable product, a strong brand and a proven model. Four reasons to join the adventure.
An interactive experience that appeals to a wide audience: families, groups of friends, young professionals. The meal becomes an event.
A strong visual identity and a remarkable presence on Instagram & TikTok, generating continuous visibility and traffic.
From initial training to operational follow-up, you are supported at every step to start smoothly and sustainably.
Ideal for launching a new restaurant or transforming an existing venue into a profitable, differentiating concept.
03 — Two ways to join
Whether you start from scratch or already own a restaurant, WOWCRAB adapts to your situation.
Launch a complete WOWCRAB venue with a turnkey concept and the brand’s support from day one.
Already a restaurateur? Convert your venue into a WOWCRAB to boost your revenue.
The franchisee journey
First exchange and submission of the franchise application.
Project study, site assessment and signature of the partnership.
Transformation according to our specifications, with weekly follow-up.
6 days on a WOWCRAB pilot site — Madrid or Amsterdam.
Launch with on-site assistance during the first week.
04 — The investment
A clear and transparent structure. Here are the main items to plan for opening and operating your WOWCRAB restaurant.
Paid once at signature. It gives access to the concept, the brand, WOWCRAB know-how, training on a pilot site and full launch support.
Charged monthly. Covers brand usage, ongoing support and network animation. Social media management is billed separately (€1,000/month).
Depending on the condition of the premises and the surface. Indicative range established after a site diagnosis.
* Amounts shown (entry fee, royalty, works range) are indicative. Final conditions are specified in the franchise application file and the contract. This page has no contractual value.
05 — Tools & supply
WOWCRAB sets up your systems and manages your communication. You focus on your guests.
Creation and launch of your website, configured by our team.
Booking system installed and configured, turnkey.
Point-of-sale and ordering systems configured by WOWCRAB.
Communication and social media managed by WOWCRAB before, during and after opening — €1,000/month.
Follow-up and physical presence of our teams during the first week.
Access to graphical reporting of your revenue, available at any time.
06 — Apply
Fill in the form below. This is the first step of the WOWCRAB franchise selection process — we’ll get back to you to continue the conversation.
Thank you for your interest in WOWCRAB. Our franchise team has received your application and will get back to you shortly.